Latest · Company
Why we’re building Naka
Urban transportation is a coordination problem with human consequences. Here is the starting point for Naka.
Read article ↗Naka Journal
Notes from the work.
Product thinking, engineering notes, mobility questions, and an honest record of building Naka.
More from the journal
Drivers01
Designing Naka for drivers
A driver product should respect attention, explain its state, and fit the practical conditions of work on the road.
3 min read
Product02
Why we’re exploring subscriptions for driver access
The thinking behind daily, weekly, and monthly access periods—and the questions that still need careful answers.
3 min read
Building technology for urban mobility
Ride-hailing software has to keep a shared view of a world that is constantly moving.
3 min read
Mobility04
What we believe a ride-hailing marketplace should optimise for
Marketplace quality is broader than the number of matches. It includes usefulness, clarity, and the health of the system over time.
3 min read
Riders05
Designing a rider product around useful certainty
A ride request contains uncertainty. The product’s job is to make that uncertainty understandable, not to hide it behind false precision.
4 min read